How Zacks Advantage handles the heavy lifting to present sophisticated, performance-driven, low fee wealth management

User experience is crucial in the robo-advisor industry, where clients are attracted by the simplicity and efficiency of each platform. While some financial institutions build their own backend system, the opportunity Zacks Advantage chose was based on a long-time partnership with Schwab Wealth Investment Advisory, Inc. (SWIA).

User Experience

The proprietary website SWIA built for Zacks Advantage is called Institutional Intelligence Portfolios™ (IIP), an automated investment management platform used by all clients. Potential investors are asked a series of questions about goals, estimates and risk potential to gather crucial data the IIP needs to create its recommendation. Once obtained, the system uses its research-based algorithms to construct a portfolio.

Investment Flexibility

While a potential investor may decide to fund the recommended portfolio, each has to be first approved by a Zacks Advantage Registered Investment Advisor (RIA). Through the IIP platform, the RIA has the flexibility to design and diversify each portfolio while the complex algorithms automatically build and rebalance from a selection of ETFs and asset classes.

Ongoing Management

Once a portfolio is approved by an RIA, the client will open and fund the account online. Through an online dashboard that is consistently updated to reflect changes, the investor can view and rebalance their portfolio as they see fit. Each portfolio change is reviewed by an RIA, and any necessary adjustments are made by the Zacks Advantage advisory team.

The automatic investing landscape has existed for years, but never before has it been so efficient and secure. With the first actively managed, automatic investment portfolios from Zacks Advantage, clients receive a strong and diverse portfolio that has the agility to adapt quickly and intelligently to the ever-changing markets.

Learn more about how Zacks Advantage combines the simplicity and low fees of a robo advisor with performance-focused active management. Download our Overview Guide today!

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss

Zacks Advantage is a service offered by Zacks Investment Management, a wholly-owned subsidiary of Zacks Investment Research. Zacks Investment Management is an independent Registered Investment Advisory firm and acts as an investment manager for individuals and institutions. All material in presented on this page is for informational purposes only and no recommendation or advice is being given as to whether any investment or strategy is suitable for a particular investor. Nothing herein constitutes investment, legal, accounting or tax advice. The information contained herein has been obtained from sources believed to be reliable but we do not guarantee accuracy or completeness. Zacks Investment Management, Inc. is not engaged in rendering legal, tax, accounting or other professional services. Publication and distribution of this article is not intended to create, and the information contained herein does not constitute, an attorney- client relationship. Do not act or rely upon the information and advice given in this publication without seeking the services of competent and professional legal, tax, or accounting counsel.